3 Key Points to Consider When is Comes to Link Building & Anchor Text

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3 Key Points to Consider When is Comes to Link Building & Anchor Text


Link building is hard. Having a balanced link portfolio is harder. So, it requires a constant analysis of links and anchor texts to avoid search engine penalties.

Let’s discuss 3 key points regarding the anchor texts.

  1. Google Likes Exact Match

Don’t be afraid of exact match anchors, as Google actually likes them.

Let’s have a look at Google’s official statement about anchor text.

When you’re writing link text, use “the exact text of the title or heading that you’re referencing” and what the reader will see after following the link. Links should make sense without the surrounding text.

For example, if you link to a page that speaks about link building and the title is “link building strategies,” then you should use “link building strategies” or something related to it as an anchor text.

So, as Google says, instead of using phrases such as “click here” or “learn more,” use more exact matches and closely related phrases to the content users click on.

And the reason is because it provides a better user experience, and it’s easier for search engines to crawl. This allows users to know exactly what they are getting when they click.

Yet, make sure to not exaggerate. Keep in mind that every anchor shouldn’t be the same exact one.

Google may identify this as a direct link scheme, subject to penalties, manual action, etc.

  1. Constant Audit Your Anchor Texts

Having lots of keyword exact match anchors may be a sign for red flags, especially if they comprise the most part of your backlinks. But, sometimes that’s just how you’ve acquired links naturally.

This is why you should audit your current anchor text spread to find a balance.

For instance, if you notice that many websites are linking to one of your articles with the exact anchor, outreach to them and ask them to change the anchor text.

Using the Anchors report of Ahrefs, you can display a spread of current anchor text and relevant metrics such as referring domains, etc.

Overall, a well-balanced anchor profile is ideal.

  1. Well-Balanced Anchor Portfolio is Ideal

Google likes exact matches (and variations, as long as you aren’t exaggerating with them.

This means that your entire backlink profile shouldn’t contain 100% exact match anchors, as it’s unrealistic.

Anchors should range from homepage branding to keyword variations and even quotes.

The recent data shows that the top Alexa ranking websites have a natural anchor text profile that contains:

  • Branded anchors,
  • Exact match anchors,
  • General / randomized anchors,
  • Image source anchors.

Top Alexa ranking sites have this mix because it’s natural at a large scale.

Bonus: A Link Platform that will Help You have a Balanced Anchor Text

You may haven’t heard about Mentions Club, an indirect backlink exchange platform.

What’s the main idea of it?

This platform allows anyone who has a real website, to register it, categorize it by niche and language, and get the website metrics added.

One of the best parts is that it allows you to add target anchor texts, and automatically generates branded/naked and generic keywords.

As a result, on this platform you get backlinks from real websites with different types of anchor texts, that allows you to have a balanced anchor text portfolio and not to worry about getting penalized, etc.

Learn more about how Mentions Club works and how you can benefit from it.


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