3 Key Points About Link Building: What is Link Relevance and Its Importance
Link building is effective when it is implemented right. That is why let’s consider 3 link building key points you need to pay attention to.
Quantity vs. quality
Is it better to get a huge amount of links from low quality irrelevant websites, or try to get a small amount of high quality links?
Which one will help you get higher rankings for your website?
In the quantity vs. quality debate, it really depends on your situation, the industry/niche, what kind of links your competitors have in general, and lots of different aspects to consider.
However, as in everything, also here balancing is the winning strategy. Consider keeping the proportion between the quantity and quality, which will not only be natural in search engines’ eyes, but will also keep the healthy balance of your site.
Link Earning vs Link Building
Getting links organically can increase the authority of your website, drive traffic, and increase the exposure of your brand.
Earned links are the ones you acquire naturally. You can’t manually build these, automate them, or buy earned links. It’s about creating trustworthy, engaging content and promoting it.
There are other ways to earn links, including guest posting, outreach, data-driven content, etc.
Link Relevancy & Authority
Besides thinking about the quality and quantity, you should also pay attention to another important factor: relevancy. Search engines understand the content we create and categorize the websites.
One of the ways that Google understands websites are backlinks. Google looks at what websites you’re linking to, what websites are linking to you and your internal linking.
This way it can understand what your business is about. Besides understanding your niche, it can grasp what types of services and/ or products you provide.
This is why it’s so important to provide and receive links from websites that are relevant to your business or niche.
For instance, if you are a travel agency focused on outgoing tourism, you’d outreach to other websites in your niche. If websites that are relevant to what your website is about link to you, it makes your website more relevant because you’re joining a link network of other sites in your niche.
Yet, a link from Wikipedia regarding a specific topic can be relevant for any type of website.
Regarding the link relevancy, anchor texts also play an important role. Depending on the anchor text you give and get links for also help search engines to understand your business better, figure out what exactly the certain topic or page is about.
On the other side is another key factor to consider: link authority. To be considered a great link, it should apply 2 factors: topic relevance and high authority.
In our case, authority is a combination of different metrics, such as popularity, number of referring domains and their quality, etc.
Bonus: A Platform that will Help You Keep Topic Relevance and Get the Highest Quality Links
To keep a healthy balance of link profile, meanwhile getting real high-quality relevant backlinks, you can consider Mentions Club, an indirect backlink exchange platform.
Here, anyone can register a website, receive and provide links, spending a little amount of time. The platform offers free and paid versions (which is much affordable than even acquiring 1 backlink.
So, how can Mentions Club help you get relevant backlinks?
Simple, categorizing them by niche, language and even by type.
Let’s say, you have a health related website. You will need to register your website, choosing its parameters and verifying it. After that, you will be able to categorize the sites and find the ones that are niche related to yours and provide them backlinks.
Also this way, the other website owners will provide you niche relevant backlinks.
See more about Mentions Club.
To conclude, the best practice in link building is to have different types of links from different quality websites. The key point here is to keep a healthy balance of the link profile.